| Modulekode | BEM 814 |
| Kwalifikasie | Nagraads |
| Fakulteit | Fakulteit Ekonomiese en Bestuurswetenskappe |
| Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. The role of quantitative methods in marketing research; Exploratory research design: Secondary data; Descriptive research design: Survey and Observation; Causal research design: Experimentation; Measurement and Scaling: Fundamentals and Comparative scaling; Measurement and Scaling: Non-comparative scaling; Sampling: Final and Initial sample size determination; Frequency distribution, Cross-tabulation, and Hypothesis testing. |
| Modulekrediete | 18.00 |
| Programme | |
| Voorvereistes | Geen voorvereistes. |
| Kontaktyd | 1 lesing per week |
| Onderrigtaal | Module word in Engels aangebied |
| Akademiese organisasie | Bemarkingsbestuur |
| Aanbiedingstydperk | Semester 2 |
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